The problem
In our fast paced society consumer trends show Britons are opting for fortnightly in store big grocery shops, with smaller top up shopping throughout the week. At the same time they have less and less time in the work week to dedicate to the after work shop.
To adapt to the changing needs of consumers a quicker and easier way to shop was needed. One that eliminated the dreaded after work trip to the grocery store or the challenge of rushing home to meet a traditional food delivery; by bring the grocery store to your fingertips and at your convenience.
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